Cyberculture and Engineers as Artists

The Text clearly separates the notion of "cyberculter" from that of "new media," claiming cyberculture is the study of social aspects of the internet and other new forms of communication, while "new media" is the culture (artifacts?) and computing of the new technologies.

I find it difficult to draw such a distinction between new media as an art from and the cyberculture that has resulted from it. It seems to me that if engineers are indeed some of the greatest artists of our time, like those who invented the internet, then the interactive spaces they have created and the affects on society that these spaces are having are the art that they have developed. Put another way, I question whether or not we can imagine the use of this new technology as a tool to paint a "social picture," therefore making the community surrounding it the art, as opposed to the user interface being what we see as the sole artifact.