PSFK's 'BETTER"

PSFK's goal is "to inspire our readers, our clients and our guests to make things better - whether that’s better services, better product ideas or a better way of living."

This seems to mirror the community mentality of early adopters of the internet. Even before the internet, those involved in its creation shared this communal effort towards "betterment."

This sense of betterment and shared communal progress seems to be a thread at all points on the avant-garde of new media. Is this due to tradition or the fact that much of the avant-garde of new media are untapped markets and are therefore not surrounded by corporate greed. You don't see Yahoo and Google working together to make the best search engine do you?