One thing I found particularly interesting was the fact that both American Airlines and American Apparel use Helvetica, but each have a unique feel. American Airlines feels streamline, professional, and trustworthy. On the other hand, American Apparel feels simple, trendy, and matter of fact. Granted both companies have totally different goals with their advertising campaigns, I still find it interesting that the same font can speak to multiple emotions, all the while remaining captivating and sleek.
Jumping from this new found appreciation for typeface into thinking about Obama's campaign became almost too self-reflexive. Having to recognize the emotional weight carried by fonts gave me cause to question my feelings towards Obama. I supported him before I saw his website, but ever since I delved into the site for the first time there was no turning back. But now I know why. The use of design with such an authoritarian, yet sensitive type face has made for a standard in political branding I'm sure will change the history of Campaigning as we know it.
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